About Think Upswing
Guiding bright freelance creatives and solopreneurs to find their niche
Brand & Marketing Consultant
Melissa Kalinowski
Favorite Books
- A Whole New Mind by Daniel H. Pink
- Creative Intelligence by Bruce Nussbaum
- Creativity by Mihaly Csikszentmihalyi
Favorite Hangouts
Dreams, Leaps and Legacies
Melissa Kalinowski is the founder of Think Upswing, a brand and marketing consultancy that leads independent creatives to find niche, specialized markets to target and do more work they’ll love. Her mission is to help people like you start a journey to gain deeper purpose, freedom and security. Because for too long there’s been a disappointing narrative about a mismatch between making art and making a living. Why is it an arts education may cost as much as $120,000 and yet fewer than 1 in 10 graduates make a living from their craft? Think Upswing is seeking to make an impact and help people like you bridge this gap.
Think Upswing believes each creative solopreneur can develop a path to success by learning to leverage the building blocks of business in a context aligned to passions and causes. You possess the agency to create opportunities and make things happen. It starts with a frame of mind to act, learn and grow. Melissa is ready to guide bright creatives, makers and entrepreneurs like you to make leaps, pursue dreams and build legacies.
Melissa uses her expertise in growing brands, positioning, marketing and sales to help creative solopreneurs and freelancers develop strategies and systems to improve their businesses and their lifestyles. As a former business executive herself, she can help you understand what businesses need from you. Learn how to listen, connect and develop relationships with corporate marketing executives, creative directors, business owners and entrepreneurs.
Previously she held executive marketing positions for software companies in the education and training industry. She led marketers and in-house creative services teams to build compelling brands and successfully launch new educational products and self-improvement programs. She often hired and led freelance creatives like photographers, videographers, graphic designers, copywriters, illustrators, web developers and UI/UX designers on strategic initiatives.
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Contact Us
Minneapolis, MN
Think Upswing is a marketing consultancy for independent creatives and solopreneurs who want to find better projects and gigs, who want to intentionally pursue a strategy to stand apart from the crowd and attract clients they’ll love to work with instead. Think Upswing represents a frame of mind to act, learn and grow enabling bright creatives to pursue deeper purpose, freedom, and security.
