Services
Advance your creative business
Capabilities
Brand Positioning
Find your unique position and move away from the crowd
Marketing Strategy
Figure out how to get the word about your business with focus
Lead Generation Strategy
Attract attention, build connections and win clients
Sharpen your focus
Marketing strategies and business coaching services for creative solopreneurs who want to develop a small, market niche and create an upswing of opportunities.
Client Pathfinder Service
The Client Pathfinder solution will help you make strategic choices and commit to narrow your focus and promoting your creative services in the smallest, viable market that can support you. You’ll find a space away from the crowd to apply your creative skills and become the go-to expert for design, illustration, photography, writing, etc.
- Focus on a specialty
- Find a domain you care about
- Research industry trends
- Connect to develop relationships
- Create an ideal client profile
- Move away from competition
- Evaluate market and growth trends
- Uncover business opportunities
- Find decision makers
- Monitor editorial and ads
- Align interests and passions
- Develop a point of view
- Determine value of unique skills
- Point to relevant experience
- Create a positioning story
Boost Lead Generation
Learn how to attract interest and generate leads for your creative business. It begins with a developing a strategy, a system and understanding how to draw prospects through the sales funnel.
- Develop a strategy
- Understand demographics
- Appeal to psychographics
- Identify influences
- Find the hangouts
- Attract interest
- Compel action
- Create or curate content
- Context & consistency matters
- Commit to a system
- Choose your marketing tactics
- Select marketing vehicles
- Determine frequency of outreach
- Measure results
- Monitor which type of leads become clients
Lift Service Launch
Learn how to create a strategy in order to launch a new creative service or product that can lead to producing an additional source of revenue in your business.
- Define the problem
- Identify customer pains and gains
- Test urgency and commitment
- Define the solution
- Create marketing strategy
- Determine price
- Define buyer persona
- Write the value proposition
- Identify the benefits
- Test your message
- Plan a promotion
- Prepare campaign materials
- Complete sales tools
- Set launch plan
- Review lead generation plan
Contact Us
Minneapolis, MN
