by Melissa | | Strategy
Pursuing Passion Projects: Models for Creative Expression and Self-promotion We may feel pressed for time in our daily lives. But dedicating time to pursue a passion project may be one of the best ways to improve your visibility as a creative solopreneur. At...
by Melissa | | Strategy
Why is selling difficult? An element in winning a sale is persuading a potential client that you are the best creative hire and optimal fit for a job or project. The act of selling puts your design studio and you on a stage. Some creatives enjoy being in the spotlight...
by Melissa | | Strategy
What’s a business model? A business model is a strategy describing how you plan to make money and earn income as a creative solopreneur. The building blocks in your business model should include a viable market niche, a value proposition for hiring your creative...
by Melissa | | Strategy
Love Selling or Loathe It? Do you have a love-hate relationship with selling your creative services in graphic or web design or illustration? While you may love winning a sale, maybe you hate the act of selling. You may feel it’s so far outside your comfort zone that...
by Melissa | | Strategy
Freedom to Choose Being a self-employed creative professional comes with privileges. One of them is the freedom to choose where to apply your design and illustration expertise. Ask yourself what type of companies and businesses you want to work with and why? For...
by Melissa | | Strategy
The Challenge It’s commonplace for independent creatives to serve small businesses and nonprofits. But, it can be difficult to attract clients when so many designers compete in the same sectors. And while it may be easier to sell to them, these organizations may lack...
